If you’re leaving Tumblr for good, then cancel your account on your way out.


Sounds drastic. Especially for content creators who may still need Tumblr for commissions while they find an alternative.

If you can swing it, here’s why:

I suspect that the December 17th deadline is so that Verizon/Yahoo can clean house and make Tumblr appealing to investors. This is a Q4/Q1 fire sale kind of thing. It makes a certain amount of business sense to make this change. Human-lead content curation (e.g. separating the CP from the legit) is expensive and time-consuming. I doubt they have the money for it. They already sold off Flickr. As a long-time Flickr pro user, I’m not pleased by the change and increase in pro account price, but I get it.

Investors are looking for a user base. User base is a prime attraction for investment or buy-out for a social media platform or application (I speak from experience as a co-founder of Rhinobird.tv).

Every account that is cancelled will be one less account in Tumblr’s user base for their pitch. I assume that there are millions of accounts with some percentage simply being abandoned accounts that haven’t been used in years. So cancelling one’s account on the way out the door won’t really matter unless the number of cancelled accounts reaches several hundred thousand at least.

If you decide to leave and cancel, then I also recommend sending a polite message to Tumblr staff, or tweet to the account about why you are leaving.

Finally, using Twitter to voice your concerns and thoughts about this issue will increase its visibility. They ain’t gonna like that. Media outlets that cater to tech entrepreneurs, and Silicon Valley types are going to be all over this.

I never ask for reblogs, but I will this one time.

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